From a supplied email list of existing Nivea customers, the objective
was to promote a new range of Nivea Sun products and extend the
clients database. As the results show, during this campaign we
increased the database by over 71%.
We struck a balance by offering a fantastic top prize of a holiday
in the Maldives, in return for downloading an innovative Nivea
branded holiday countdown tool.
The microsite also linked to holiday information such as currency
converters, weather status, holiday shopping essentials, a packing
checklist, ecards and a sun guide.
[download case study]
[download desktop tool]
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