Carat Interactive

"Working with Blitz the Net was about sound communication and getting the timing absolutely right. We were very impressed with the smooth delivery of the project. The key was to target potential Nivea Sun consumers in a fun and innovative manner, whilst imparting detailed product information.”

- Graham Phillips – Planning Director – Carat Interactive

Nivea Sun

From a supplied email list of existing Nivea customers, the objective was to promote a new range of Nivea Sun products and extend the clients database. As the results show, during this campaign we increased the database by over 71%.

We struck a balance by offering a fantastic top prize of a holiday in the Maldives, in return for downloading an innovative Nivea branded holiday countdown tool.

The microsite also linked to holiday information such as currency converters, weather status, holiday shopping essentials, a packing checklist, ecards and a sun guide.

[download case study]

[download desktop tool]

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