Capcom

“Blitz delivered everything we required, combining excellent creative with a subtle blend of media placement and guerrilla activity. Equally important was the management and tracking. Blitz have come up with the goods, offering impactful digital media and value for money.”

David Corless, European Product Manager - Capcom

Onimusha
www.colx.com/onimusha/download.html

The brief was to raise awareness of Onimusha's release on Playstation 2. The target audience was made aware of the campaign through banner placement, opt-in email shots, newsgroup interaction and a 'send to a friend' mechanism.

An incentive linked to the 'send to a friend' mechanism offered consumers the chance to win a Playstation 2, copies of the game and related merchandise. This then allowed the client to build a database as a platform for future dialogue.

The downloaded file worked like a desktop microsite in itself, allowing for maximum product branding and word-of-mouth growth.

[download case study]

[download the Onimusha desktop]

 

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